Project Summary

This project focused on redesigning the Senior Leadership Offer (E-Band) process at Honeywell to eliminate inefficiencies. My role involved conducting research, stakeholder interviews, and designing solutions to optimize the workflow among HR, Legal, and Business leadership. The goal was to address human errors, delays, and inconsistencies in document handling, especially at a global scale.

Problem

The existing process was characterized by manual steps that led to frequent errors, delayed approvals, and versioning inconsistencies.

Solution

Implementing a digital workflow system to automate approvals and enhance collaboration among stakeholders significantly minimized errors and improved efficiency.

Goals

The primary motivation behind this project was to enhance the efficiency of the Senior Leadership Offer process while ensuring compliance and user satisfaction.

• Reduce process time by 30%.
• Minimize human errors by 50%.
• Achieve 100% compliance with legal standards.

Personas

Based on extensive user research, I developed personas representing our target users. These personas highlighted common traits, motivations, and pain points, including the need for speedy search results and the ability to filter through options effectively. This insight allowed me to design solutions tailored to their specific needs.

UI Design

The final UI incorporated a clean, modern aesthetic with intuitive navigation elements. The search overlay featured a prominent search bar, suggested results, and easy-to-use filters. I ensured that the design aligned with the brand identity while enhancing usability by focusing on clarity and efficiency.

Business Impact

This redesign significantly improved user engagement and product visibility, aligning with our overall business goals. The intuitive search overlay empowered clients to enhance their platforms without extensive resources, driving adoption and satisfaction.

KPIs with targets

30% in Turnaround

0% Training effort

Conversion Rate Uplift

Tracked the percentage of users who completed the end-to-end buy flow pre- and post-launch. A/B tests revealed an 18% increase in completed transactions compared to the baseline.

Drop-off Rate Reduction

Funnel analysis tools (like Adobe Analytics and FullStory) were used to measure exit rates at key steps. Address qualification drop-offs were reduced by 22% after redesign.

Time-on-Task for Plan Selection

Session replays and click tracking helped measure how quickly users selected a plan. Time spent on plan selection was reduced by approximately 25%, indicating improved clarity and usability.

User Satisfaction

Feedback indicated a notable improvement in user confidence and satisfaction navigating the flow.

Operational Efficiency

Tracked adoption of modular design components across teams. Reduced design and development turnaround time by enabling reuse and consistency.